US Patent No. 9,785,924

SYSTEM, SOFTWARE APPLICATION, AND METHOD FOR DISPLAYING THIRD PARTY MEDIA CONTENT IN A PUBLIC SPACE


Patent No. 9,785,924
Issue Date October 10, 2017
Title System, Software Application, And Method For Displaying Third Party Media Content In A Public Space
Inventorship Michael Zmuda, Itasca, IL (US)
Assignee NEC DISPLAY SOLUTIONS OF AMERICA, INC., Itasca, IL (US)

Claim of US Patent No. 9,785,924

1. A system for presenting media content in a public space, comprising:
a display device; and
a display controller, comprised of a CPU and a storage device, the storage device having recorded thereon an operating system
adapted to control the CPU, a main presentation application, and a priority presentation application,

the operating system, the main presentation application, and the priority presentation application adapted to operate concurrently
on the CPU,

the main presentation application configured to cause the display device, by way of the operating system of the display controller,
to present a main display content as a main presentation, and

the priority presentation application configured to, in response to a trigger, cause the display device, by way of the operating
system of the display controller, to present a priority display content as a priority presentation, and to exclude the main
presentation of the main presentation application from the display device for an entire duration of the priority presentation,
and further configured to cause, through the operating system, a resumption of the main presentation on said display device
upon completion of the priority presentation,

wherein said main and priority display content each comprise any of still or motion video information,
wherein the priority presentation application is configured to be triggered by trigger information embedded in a playlist
executed by the main presentation application,

wherein said priority display content is third party advertising content,
wherein the display controller further comprises a network interface in connection with a network,
wherein the priority presentation application is further configured to cause the CPU to retrieve, over the network by way
of the network interface, the priority display content from a content management server on the network,

wherein the priority presentation application is further configured to cause the CPU to record on the storage device, upon
the completion of the priority presentation, a proof-of-play information indicating that the priority presentation has been
completely presented, and also configured to cause the CPU to transmit, over the network by way of the network interface,
and

wherein the priority presentation application is further configured to cause the CPU to transmit, over the network by way
of the network interface, the proof-of-play information to a content management server on the network.