1. A system comprising:
a wireless transceiver configured to scan for advertised services; and
a processor programmed to
receive a service identifier of a service from the wireless transceiver,
verify a name included in the service identifier indicates that the service identifier is an in-vehicle component, and
decode, from the service identifier, a relative location within a vehicle, a zone controlled by the in-vehicle component,
and a category of functionality of the in-vehicle component.