1. A method of activating a mobile communication device, comprising:
powering on a mobile communication device having a subscriber identity module (SIM) card installed, the SIM card comprising
a processor and a memory, wherein the memory stores, at least in part, an integrated circuit card identifier (ICCID), an international
mobile subscriber identity (IMSI), an authentication key, and an operation object;
responsive to powering on the mobile communication device, booting the mobile communication device, wherein booting comprises
reading at least a portion of the SIM card by a processor of the mobile communication device and executing the operation object
by the processor of the mobile communication device;
responsive to executing the operation object, sending a request to download a custom application launcher by a Web browser
client executed by the processor of the mobile communication device to a Web site identified by a uniform resource locator
(URL) stored in the memory of the SIM card;
receiving the custom application launcher from the Web site;
installing the custom application launcher as the active application launcher on the mobile communication device;
executing the custom application launcher on the mobile communication device;
sending a request to download customization items to a Web site by the custom application launcher;
receiving the requested customization items by the mobile communication device; and
customizing the mobile communication device based on the customization items, wherein the customization items comprise at
least three of a display wallpaper for the mobile communication device, a mobile communication service provider logo, a power-on
video animation for the mobile communication device, a power-off video animation for the mobile communication device, a ringtone
for the mobile communication device, a phone number or a short code of a customer care service associated with the mobile
communication service provider, and a link to an applications store associated with the mobile communication service provider.