US Patent No. 9,275,390

SYSTEMS AND METHODS FOR STATE BASED ADVERTISEMENT MESSAGING ACROSS MEDIA TYPES


Patent No. 9,275,390
Issue Date March 01, 2016
Title Systems And Methods For State Based Advertisement Messaging Across Media Types
Inventorship James D. Barnes, Overland Park, KS (US)
Sanjay K. Sharma, Olathe, KS (US)
Peter H. Distler, Overland Park, KS (US)
Assignee Sprint Communications Company L.P., Overland Park, KS (US)

Claim of US Patent No. 9,275,390

1. A method for state based advertisement messaging, comprising:
obtaining state information for a mobile device from a state engine, wherein the state information identifies an advertisement
that has been presented in the mobile device, and wherein the state information identifies a media type of the advertisement
that has been presented in the mobile device;

generating a plurality of dependency rules that specify an order to present a plurality of advertisements within an advertising
campaign, wherein at least one of the dependency rules specifies an order of presentation of media types for the plurality
of advertisements within the advertising campaign based on the media type of the advertisement that has been presented in
the mobile device, and wherein at least one of the dependency rules specifies an order to present the advertisements such
that the ordered advertisements present a unified theme;

selecting, by an advertising system, an advertisement from the plurality of advertisements within the advertising campaign,
based at least in part on the state information satisfying at least one of the plurality of dependency rules;

presenting the selected advertisement in an application on the mobile device; and
updating the state information for the mobile device when the selected advertisement has been presented in the application.