1. A method of identifying a subscribing customer of a service on a Wi-Fi network, the method comprising:
in response to selection of an application on a mobile communication device associated with a service, receiving, by a server,
from the mobile communication device, a carrier IP address assigned to the mobile communication device or a media access control
address assigned to the mobile communications device, wherein the carrier IP address or the media access control address is
embedded in a payload of an IP datagram received over a Wi-Fi network by the server;

confirming, by the server, that the carrier IP address or the media access control address belongs to a subscribing customer
of the service and that an account of the subscribing customer is in good standing;

in response to the confirming and without receiving login credentials from the subscribing customer associated with the mobile
communication device, sending, by the server, to the mobile communication device, a transmission containing an authentication
token; and

granting access to the service to the mobile communication device based on the authentication token.