1. One or more non-transitory computer-readable media having computer-executable instructions embodied thereon that, when
executed, facilitate a method of providing an item of content to a mobile device in a prepaid context by way of a wireless
telecommunications network; the method comprising:
receiving an indication that the item of content is desired to be communicated to a mobile device that is associated with
a certain customer;

determining that the customer obtains wireless-telecommunications services according to one of the following plans,
(1) a piecemeal plan, in which a prepaid balance is billed against;
or
(2) a recurring-fees plan, in which a services prepayment is to be received by a certain date;
when the customer is associated with the piecemeal plan, determining that a remaining amount of the prepaid balance is insufficient
to pay for the desired content, and thereby triggering a first follow-up process such that after a failed purchase attempt
but prior to the remaining amount becoming a sufficient amount, communicating a pre-order request to the mobile device that,
if accepted, will cause the item of content to be purchased immediately when the remaining amount becomes the sufficient amount;
and

when the customer is associated with the recurring plan, determining that an immediate-payment option does not exist, and
thereby triggering a second follow-up process.