US Patent No. 11,030,653

DYNAMIC GEOFENCING BASED ON AN AVAILABILITY OF A PRODUCT


Patent No. 11,030,653
Issue Date June 08, 2021
Title Dynamic Geofencing Based On An Availability Of A Product
Inventorship Lisa Seacat DeLuca, Baltimore, MD (US)
Jeremy A. Greenberger, Raleigh, NC (US)
Nicholas R. Sandonato, Raleigh, NC (US)
Assignee International Business Machines Corporation, Armonk, NY (US)

Claim of US Patent No. 11,030,653

1. A computer-implemented method for creating a dynamic geofence related to a venue, the method comprising:establishing, by a geofencing server connected via at least one data communication link to a plurality of content servers, the dynamic geofence based on a reference point and an area having a range;
associating, by the geofencing server, a campaign related to a product with the dynamic geofence, the campaign promoting the product being sold at the venue;
monitoring, by the geofencing server, a number of remaining units of the product at the venue; and
automatically optimizing a flow of customers to the venue by modifying an aspect of the dynamic geofence based on an availability of the product, by utilizing GPS satellite location information communicated from a plurality of mobile devices to the geofencing server to:
reduce a percentage of mobile devices within the range that are receiving the promotion in response to a determination that the number of remaining units at the venue is below a predefined reduction threshold; and
expand the range of the area in response to a determination that the number remaining units at the venue remains above a predefined expansion threshold for a predefined period of time.