1. A wireless communication device implemented method for locating an object, comprising:by the wireless communication device operated by a user:
receiving a transmission comprising an anonymous identifier associated with an object located proximate to the wireless communication device in a wireless personal area network (WPAN) or a wireless local area network (WLAN), the transmission transmitted from the object to the wireless communication device using a WPAN communication protocol or a WLAN communication protocol;
determining a range and a direction of the object from the wireless communication device, wherein the range and the direction are determined, at least in part, using a wireless ranging operation that is initiated in response to receiving the transmission; and
presenting output information that indicates a location of the object based at least in part on the range and the direction.