US Patent No. 10,559,001

RETARGETING EVENTS SERVICE FOR ONLINE ADVERTISING


Patent No. 10,559,001
Issue Date February 11, 2020
Title Retargeting Events Service For Online Advertising
Inventorship Andrew J. Bradley, Edinburgh (GB)
Andrew Craig Brind, Edinburgh (GB)
Anthony Richard McBryan, Glasglow (GB)
Sebastiano Merlino, Edinburgh (GB)
Sean Daniel Murphy, Edinburgh (GB)
Alistair Francis Smith, Edinburgh (GB)
David Neil Turner, Edinburgh (GB)
Assignee Amazon Technologies, Inc., Seattle, WA (US)

Claim of US Patent No. 10,559,001

1. A non-transitory computer-readable medium storing computer-executable instructions which, when executed by at least one processor, cause the at least one processor to perform operations comprising:obtaining, by the at least one processor, a retargeting model that retargets events for an online advertisement campaign;
receiving, by the at least one processor, a bid request for a real-time auction of an online advertisement slot for a user session;
obtaining, by the at least one processor, a plurality of events, wherein the plurality of events are indicative of user interaction with a website during the user session;
determining, by the at least one processor and using the retargeting model, a respective value for each event of a subset of the plurality of events;
selecting, by the at least one processor and using one or more rules, two or more events from the subset of the plurality of events based on the respective value for each event of the subset of the plurality of events, wherein each of the two or more events is associated with respective metadata;
determining, by the at least one processor, a bid using the respective metadata associated with the two or more events;
transmitting, by the at least one processor, the bid in response to the bid request;
receiving, by the at least one processor, a notification indicating that the bid won the real-time auction of the online advertisement slot; and
generating, by the at least one processor, creative content to be displayed in the online advertising slot using the respective metadata of the two or more events.