1. A method comprising:displaying a shape with a perimeter on a graphical user interface, the shape being displayed without content within the perimeter of the shape;
receiving, outside a context of an application store, user input comprising a name of a first application placed within the perimeter of the shape;
in response to the user input placed within the perimeter of the shape:
identifying a second application in the application; and
downloading the second application from the application store to a memory of the apparatus.