US Patent No. 10,373,196

METHOD AND SYSTEM FOR AD INSERTION IN OVER-THE-TOP LIVE MEDIA DELIVERY


Patent No. 10,373,196
Issue Date August 06, 2019
Title Method And System For Ad Insertion In Over-the-top Live Media Delivery
Inventorship Kevin J. Ma, Nashua, NH (US)
Robert Hickey, Bedford, MA (US)
Raj Nair, Lexington, MA (US)
Paul Tweedale, Andover, MA (US)
Daniel Biagini, Bolton, MA (US)
Jianguo Xu, Newton, MA (US)
Prabhudev Navali, Westford, MA (US)
Assignee ERICSSON AB, Stockholm (SE)

Claim of US Patent No. 10,373,196

1. A method of operating a computer system for targeted advertisement replacement in a live content stream, comprising:detecting metadata indicating program boundaries in the live content stream;
extracting advertisement decision server, program identifier, and/or advertisement spot information from the metadata;
issuing an advertisement placement request to an advertisement decision server;
including advertisement decision server, program identifier, and/or advertisement spot information in the advertisement placement request to the advertisement decision server;
receiving and processing an advertisement placement response from the advertisement decision server, wherein the advertisement decision server response is cached locally for use in future advertisement replacement opportunities;
determining advertisement program boundaries; and
replacing stream advertisement asset segments of the live content stream with segments indicated in the advertisement placement response, wherein the segments indicated in the advertisement placement response are transparently proxied from a network proxy to the computer system.