1. An apparatus for applying protective film to the screen of a portable electronic device having a defined shape, comprising:a fixing plate shaped to receive said portable electronic device, said fixing plate having a horizontal top surface and an opening in said horizontal top surface accommodating the defined shape of said portable electronic device;
a protective film assembly comprising a first outer film, a primary protective film layer, and a second outer film; and
a hinge bonded to a portion of said protective film assembly and to said horizontal top surface of said fixing plate,
wherein said first outer film is configured to be completely removed from said primary protective film layer, using a separating strip, prior to adhering said primary protective film layer to the screen of said portable electronic device.