1. A method in a computing device, comprising:storing data in a storage device of the computing device, the stored data stored with assigned parameters including sensitivity level, an associated data protection response selected from a plurality of data protection responses that includes a soft delete and a hard delete, and a contextual trigger configured to cause the assigned data protection response to be enacted;
subsequent to said storing, monitoring for an occurrence of the assigned contextual trigger;
comparing the occurred contextual trigger to the assigned contextual trigger to determine a match; and
enacting the data protection response associated with the data in response to the determined match.