1. A driving assistance apparatus that assists in driving of an own vehicle, the driving assistance apparatus comprising:a processor;
a sign recognizing unit that recognizes, via the processor, a traffic sign from an image captured by an on-board imaging apparatus, the traffic sign corresponding to a road on which the own vehicle is travelling; and
a notification executing unit that notifies a driver, via the processor, of sign information that is information indicated by the traffic sign recognized by the sign recognizing unit, the sign information being stored in the memory, wherein
the notification executing unit stops notifying the driver of the sign information that was stored in the memory based on an indication that the own vehicle is changing roads, the indication based on a vehicle speed of the own vehicle and operating information of a turn indicator of the own vehicle under a condition that the driver is being notified of the sign information.