1. An apparatus, comprising:short-range communication circuitry;
a memory storing a communication software module; and
a processor adapted to:
connect with a wireless access point (AP);
broadcast, using the short-range communication circuitry, a request message to perform a service associated with file sharing or conferencing, the request message including a unique identifier or a unique name related to the service;
receive, via the wireless AP, a response message from at least one external device connected with the wireless AP;
establish a communicative connection with the at least one external device via the wireless AP; and
perform, using the communication software module, an operation for the service with the at least one external device.