US Patent No. 10,037,545

PREDICTING ADVERTISEMENT IMPACT FOR AUDIENCE SELECTION


Patent No. 10,037,545
Issue Date July 31, 2018
Title Predicting Advertisement Impact For Audience Selection
Inventorship Tianxiao Huang, San Francisco, CA (US)
Assignee Quantcast Corporation, San Francisco, CA (US)

Claim of US Patent No. 10,037,545

1. A computer-implemented method for preventing advertisement overexposure comprising:operating an advertising probe campaign by:
sending an item of campaign advertising content over a network to each entity in a treatment group of entities; and
selecting a control group of entities, wherein the control group excludes entities of the treatment group and the item of campaign advertising content is not sent to the entities of the control group;
assessing results of operating the advertising probe campaign by:
selecting treatment group converters from the treatment group of entities, the treatment group converters having met a conversion criterion of the advertising probe campaign after exposure to the item of campaign advertising content; and
selecting control group converters from the control group of entities, the control group converters having met the conversion criterion of the advertising probe campaign without exposure to the item of campaign advertising content;
constructing an influence model by an influence system by comparing features of media consumption histories of the treatment group converters to features of media consumption histories of the control group converters; and
operating an advertising campaign by the influence system by:
receiving, by an influence system, a notification that an opportunity to expose a specified entity to advertising content is available, the specified entity not included in the advertising probe campaign's groups;
applying the constructed influence model to features of the specified entity's media consumption history;
assigning an individual frequency cap to the specified entity responsive to a result of applying the constructed influence model;
selecting the specified entity to receive the item of campaign advertising content based on the individual frequency cap; and
sending the item of campaign advertising content to the specified entity responsive to selecting the specified entity.