1. A method comprising:identifying, via a computing device over a network, an electronic message associated with a breaking news story being communicated to an account page of a user, said message comprising digital content associated with an event, said message further comprising information identifying users that have an interest in said content;
parsing, via the computing device, the identified message, and based on said parsing, identifying, via the computing device, characteristics of the content and user information comprised within the message;
analyzing, via the computing device, said content characteristics, and based on said analysis, determining, via the computing device, a category associated with said content of the breaking news story;
accessing, via the computing device, information associated with plurality of network platforms, each platform being separately located on the network, each platform comprising media messages that are digital communications sent by users via a respective platform;
searching, via the computing device, the media messages associated with each separate platform via a query defined by said category, and based on said searching, identifying a set of messages that correspond to said category;
extracting, via the computing device, digital content from each message in the set of messages, the extracted content corresponding to a development story such that the extracted content supplements the content of the breaking news story;
generating, via the computing device, a storyline message based on the extracted content and the content of the breaking news story message, said storyline message comprising said content of the breaking news story as seed content from which the extracted content is linked; and
communicating, via the computing device, the storyline message to the user and each of the interested users, said communication automatically causing the storyline message to be displayed on the account page of the user and an account page of each interested user.