1. A method of wireless communication at a user equipment (UE) served by a first cell, comprising:receiving a physical broadcast channel (PBCH) payload of a second cell in at least one of a plurality of synchronization signal (SS) blocks, wherein each SS block comprises corresponding timing information, and wherein the PBCH payload comprises frozen bits, unknown bits that are unknown to the UE, and potentially known bits that are potentially known by the UE, wherein the potentially known bits comprise at least a part of the timing information;
receiving, from the first cell, a plurality of potentially known bits corresponding to a cell identifier (ID) for the second cell prior to reporting a cell quality;
detecting the cell ID of the second cell from a received SS block; and
decoding the PBCH payload based on a successive decoding order using the plurality of potentially known bits received from the first cell, wherein the potentially known bits are decoded prior to the unknown bits.